The first full trailer for the highly anticipated Stephen King adaptation was released early Wednesday morning.
Idris Elba gives us the impression he's "all in", delivering tantalizing gunplay and not-so-cryptic warnings about The Dark Tower while Matthew McConaughey looks delightfully comfortable as the enigmatic Man in Black.
The trailer is jam-packed with exciting action, big budget set pieces, and plot points.
Lots. Of. Plot. Points.
Every snippet of dialogue reveals more story information, I hear complaints about this type of trailer all the time. Why not just rely on the fire-hot neutron Star Power of Idris Elba, Stephen King, and an irresistibly sexy Evil McConaughey? It's because Sony thinks you're dumb.
Trailers need to show a lot more and say a lot less, I was blown away by the new Star Wars trailers for this very reason. They're edited in a way that allows them to share the film's atmosphere without revealing too much story.
It could be argued that since Star Wars is a well established movie franchise that they can take those risks, and I could agree, but that doesn't make The Dark Tower trailer any better. It holds your hand the whole way through the narrative, something I doubt a Gunslinger would ever do.
The Dark Tower is set to release August 4th, 2017.
Andrew M. Bullis is a screenwriter, television addict, and self proclaimed Huguenot from Vancouver, BC. He's a Sopranos-watching, poutine-eating, lumber-toting, Canadian stereotype with ties to the Illuminati.